Emplus Rebranding: A New Visual Identity for Emergency Medicine

Ruud Winder's Rebrandt® Unveils Innovative Medical Iconography

The medical industry is no stranger to the red cross symbol, a universal beacon of aid and healthcare. However, Ruud Winder's latest venture with Emplus pushes the envelope by abstracting this iconic emblem to its core essence. The introduction of a subtle aqua-colored dot alongside the red cross not only refreshes the symbol but also embeds a deeper meaning—the 'missing piece' that Emplus's training courses aim to provide to emergency medicine professionals.

Emplus's new identity is a testament to the ever-evolving landscape of healthcare demands and patient care. The design's strength lies in its ability to capture the dynamic shifts within the emergency medicine field. By employing various forms interchangeably, the design encapsulates the fluidity of the profession and the adaptability required to stay at the forefront of medical innovation.

The realization of this design was achieved through a meticulous digital and paperwork process, adhering to European DIN sizes for technical precision. The collaborative effort of the design team, including branding architect Ruud Winder, motion graphics expert Peter Puntman, and other skilled professionals, ensured a cohesive and functional design outcome.

Emplus's rebranding is not just a visual transformation but an interactive experience. The alternating forms are not merely aesthetic elements; they are interactive symbols representing the shifting focus required in emergency medicine. This design interaction is crucial in conveying the brand's commitment to growth and adaptation in a changing world.

Emplus's journey began in 2023 and is set to expand in the coming years. The design team's extensive research and testing culminated in a layout that balances simplicity with communicative depth, a challenge that was met with creative ingenuity. The resulting design is a powerful representation of Emplus's role in the emergency medicine sector, providing that essential missing piece of knowledge and training.

The rebranding of Emplus by Rebrandt® has not only earned recognition within the design community but has also been honored with the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design for 2024. This accolade underscores the project's excellence in merging art, science, design, and technology to enhance the quality of life and contribute positively to the global healthcare narrative.